05/10/23 00:20

03 Investing in a learning culture: The triple advantage

In an ever-evolving business landscape, continuous learning in the workplace is not only a smart move but also a strategic one. When companies emphasize and value learning, they create an environment where individuals can grow, innovate, and perform at their best. Let's explore three distinct benefits of providing a culture of learning for your team members.

1. Enhanced employee engagement

Fostering a learning culture directly influences employee engagement, which is a critical driver of business success. Engaged employees demonstrate higher productivity and greater customer satisfaction, and they ultimately contribute to improved business results.

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2. Improved employee retention

Various studies offer compelling insights into the role of a learning culture in employee retention. Research conducted by IBM revealed that 84% of employees in high-performing organizations are receiving the development they need, compared with 16% in lower-performing companies. 

The same study found that 94% of employees who received offers from other organizations but stayed with their current company credited their company's commitment to training and development as a significant reason for their decision.

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3. More effective recruitment and retention across generations

A learning culture is becoming increasingly essential to attracting and retaining top talent. Millennials, who are predicted to make up 75% of the workforce by 2025, consider a company's culture a key driver of their decision to join or leave an organization. 

And according to one report, having opportunities to learn and grow is now the number one factor that defines an exceptional work environment. Employees without learning opportunities will seek them elsewhere: 47% of technologists consider leaving their current employer to grow their role or skill set.

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How to establish a continuous learning culture: A journey from intent to action

The primary goals of nurturing a learning culture span several dimensions. They include helping teams acquire new skills, filling current skills gaps, and developing future-ready capabilities vital for sustained organizational success. You can use these strategies to get started.

Understand leadership's role in shaping a learning culture

Like all cultural transformations, the shift towards a learning culture must originate from the top. Leaders play an essential role in embodying and promoting continuous learning as a unique, core organizational value. This process initiates personal mindset shifts among leaders and influences similar mindset shifts within their teams. 

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When teaching leadership attributes to companies I support, I often refer to this as “inspiring a desire.” This speaks to a leader's responsibility to inspire their team members to embrace their individual learning journey. It's easy to understand that while others can inspire continual learning and development, a successful journey will only come when the individual puts in the work to seize the professional growth opportunities available to them.

Fostering a learning culture goes beyond simply providing opportunities for ongoing training, though. It requires organizations to ensure teams can effectively apply newly acquired knowledge and skills to real-world tasks and challenges.


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